The world's first IWC Flagship Boutique in Hong Kong adds an exciting new dimension to the brand experience for clients of the Swiss watch manufacturer. Designed to give lovers of the company's timepieces a unique insight into the world of IWC Schaffhausen, the newly opened Flagship Boutique not only displays an extensive selection of watches but is also unique in featuring the new "IWC Collection." The items and accessories in this select range are produced in extremely small quantities and available exclusively through the Flagship Boutique in Hong Kong. They will enable visitors to feel and experience the spirit of IWC Schaffhausen for themselves. The new Flagship Boutique is an inspirational voyage of discovery into the fascinating and multifaceted worlds of IWC. With the sole exception of Schaffhausen, where the company was founded and is still headquartered to this day, no other location offers such a revealing insight into the IWC brand and its values.